Question Period Note: Funding for Prevention

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• Our prevention efforts are tailored to reach people most-at-risk.
• For example, through Budget 2023, we committed $20.2 million for a new Youth Substance Use Prevention Program to support communities across Canada build capacity to implement and adapt the Icelandic Prevention Model.
o The internationally recognized model focuses on building strong and healthy communities, instead of targeting individual behaviour.
o It has been shown to be effective in decreasing long-term substance use among youth.
• In addition, we have invested in public education activities designed to raise awareness around the risks of opioids, overdoses, and stigma reduction in youth and men-at-risk.
o Know More Opioids engages teens and young adults on the facts surrounding opioids, ways to reduce risks and the harms of stigma (over 178,000 interactions with people through school and festival events between April 2018 and December 2023).
o Ease the Burden campaign to raise awareness and reduce harms associated with the use of opioids and other substances as well as stigma, especially for men in physically demanding jobs (over 22.8M views of campaign video as of December 2023).

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