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Found 10 records similar to Archived - Advertising Expenditures by Major Campaign

Federal

This dataset provides information on advertising expenditures reported by Government of Canada (GC) institutions, from fiscal year 2015/2016 and is updated annually following the publication of the Annual Report on Government of Canada Advertising Activities. The information is broken down by fiscal year, GC institution, expenditures for activities involving the Agency of Record, and expenditures for activities involving media placement made directly with media suppliers by GC institutions.

For more information on the content of this dataset, consult the supporting documentation and data dictionary.

For more information on GC advertising activities and expenditures, consult the Annual Reports on Government of Canada Advertising Activities:
https://www.tpsgc-pwgsc.gc.ca/pub-adv/annuel-annual-eng.html#reports

Last Updated: Jul. 5, 2022
Date Published: Jul. 19, 2018
Organization: Public Services and Procurement Canada
Formats: XML CSV HTML
Keywords:  spending, advertisements, agency of record
Federal

This dataset provides information on Government of Canada (GC) media expenditures for all media placement made through the Agency of Record (AOR) for GC institutions, from fiscal year 2016/2017 and updated annually following the publication of the Annual Report on Government of Canada Advertising Activities. The dataset is broken down into two files because of differences in the data collected. The information is broken down by fiscal year, GC institution, media category, media type and audience. For more information on the content of this dataset, consult the supporting documentation and data dictionary.

Last Updated: Jul. 7, 2022
Date Published: May 31, 2018
Organization: Public Services and Procurement Canada
Formats: XML CSV HTML
Keywords:  Indigenous, advertising expenditures, advertising management, advertisements, Agency of Record, official language minority, ethnic, financial
Federal

This dataset contains the advertising expenditures of the Government of Canada from 2006-2007 to 2015-2016.

Starting in 2017, Public Services and Procurement Canada has published more comprehensive datasets for Advertising Expenditures. As a result, the Advertising Expenditures by Fiscal Year dataset is no longer required and will not be updated further.

Please find below the up to date datasets for 2017 and after:

Last Updated: Nov. 17, 2021
Date Published: Jan. 4, 2018
Organization: Public Services and Procurement Canada
Formats: XML CSV
Keywords:  advertising; advertising expenditures; advertising management; advertisements; annual report
Federal

Public Opinion Research Results

According to the Government of Canada’s Communications Policy, federal government advertising valued at more than $1 million must be assessed post-campaign to determine its impact and value. The purpose of this research was to evaluate the “Canada Apprentice Loan” advertising campaign using the Government of Canada’s standardized Advertising Campaign Evaluation Tool, or ACET survey.

The specific objectives of this research were to measure:

  • unaided recall of the advertising campaign;

  • aided recall of the advertising campaign by media;

  • recall of key messages of the campaign; and

  • awareness of who was responsible for producing the ads.

The results will be used by the Government of Canada to assess the effectiveness of the Canada Apprentice Loan advertisements.

Last Updated: Apr. 14, 2022
Date Published: Feb. 22, 2015
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  Public Opinion Research, Canada Apprentice Loan, survey, advertising evaluation
Federal

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign Evaluation Tool (ACET). The ACET survey instrument is a series of standardized questions to be included at the beginning of a post-campaign survey. The ACET telephone questionnaire including some additional campaign-related questions took about 7-8 minutes on average to complete.

Last Updated: Apr. 14, 2022
Date Published: Mar. 26, 2013
Organization: Employment and Social Development Canada
Formats: CSV
Keywords:  Advertising, Jobs, Advertising Campaign Evaluation, Youth, Employment
Federal

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign Evaluation Tool (ACET). The ACET survey instrument is a series of standardized questions to be included at the beginning of a post-campaign survey. The ACET telephone questionnaire including some additional campaign related questions took about 7-8 minutes on average to complete.

Last Updated: Apr. 14, 2022
Date Published: Aug. 6, 2013
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  ACET, Advertising campaign evaluation, Skill Initiative Advertising, Survey
Federal

Public Opinion Research Results
Specifically, the purpose of the quantitative post-testing is to evaluate the 2013-2014 Skills Initiative Campaign and to gauge Canadians’ awareness/knowledge of the campaign as seen on television and social media sites. Information obtained through this public opinion research can be extrapolated to the wider population of Canadians and allows Employment and Social Development Canada to determine the impact of its advertising campaign and provide direction on areas where the campaign can be adjusted to reach a broader Canadian public. The findings provide useful information to improve future campaigns which are better targeted, more informative and better geared to the target population of working age Canadians under 55 and Canadians in general.

Last Updated: Apr. 14, 2022
Date Published: Mar. 7, 2014
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  Public Opinion Research, advertising campaign evaluation, ACET, Skills Initiative Advertising, survey
Federal

Public Opinion Research Results. Employment and Social Development Canada (ESDC) commissioned Opinion Search to conduct quantitative research with Canadians on the topic of the Universal Child Care Benefit advertising campaign. The research was performed to satisfy the Government of Canada’s requirement that all major ad campaigns be assessed using the Advertising Campaign Evaluation Tool. Specific objectives were:

  • Measuring overall aided and unaided awareness of the advertising;

  • Determining recall of the key campaign messages; and

  • Determining awareness of who was responsible for creating the ad.

Last Updated: Apr. 14, 2022
Date Published: Oct. 20, 2015
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  Public Opinion Research, UCCB, Universal Child Care Benefit, ACET, Advertising Campaign Evaluation Tool
Federal

The operating expenses by North American Industry Classification System (NAICS) which include all members under industry expenditures, for advertising and related services, annual (percent), for five years of data.

Last Updated: Nov. 8, 2022
Date Published: Nov. 3, 2022
Organization: Statistics Canada
Formats: XML CSV HTML
Keywords:  advertising services, business and consumer services, business and consumer services and culture, table
Federal

An awareness campaign was developed to raise the general level of understanding of this issue; and advertising took place in the Spring, Summer and Fall of 2009, with the fall wave ending on October 25, 2009. In accordance with Government of Canada Communications Policy, Human Resources and Skills Development Canada (HRSDC) was required to conduct a post-campaign evaluation of the advertising initiative.

Last Updated: Apr. 15, 2022
Date Published: Nov. 1, 2009
Organization: Employment and Social Development Canada
Formats: XLSX CSV
Keywords:  Public Opinion Research, Advertising Campaign Evaluation, elder abuse
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