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Found 10 records similar to Elder Abuse Advertising Campaign Evaluation Tool (ACET) Methodology Report

Federal

Environics Research Group was retained to conduct a survey to evaluate the effectiveness of the Financial Benefits for Canadian Families advertising campaign on behalf of Human Resources and Skills Development Canada (HRSDC). In total, 1,203 telephone interviews were completed from March 7-15, 2011 with a representative sample of Canadians living in the 10 provinces and an oversample of parents of children under the age of 18. The Government of Canada has maintained a long-standing commitment to help support families with young children by offering and funding a variety of services and financial benefits, including child care benefits, tax benefits and savings plan options. The Financial Benefits for Canadian Families campaign is an advertising initiative that was designed to inform Canadian parents of the Government of Canada’s programs and financial measures that can help support families with young children.

Last Updated: Apr. 12, 2022
Date Published: Mar. 25, 2011
Organization: Employment and Social Development Canada
Formats: CSV
Keywords:  families, advertising campaign, children, post-secondary education, advertising
Federal

Public Opinion Research Results. Employment and Social Development Canada (ESDC) commissioned Opinion Search to conduct quantitative research with Canadians on the topic of the Universal Child Care Benefit advertising campaign. The research was performed to satisfy the Government of Canada’s requirement that all major ad campaigns be assessed using the Advertising Campaign Evaluation Tool. Specific objectives were:

  • Measuring overall aided and unaided awareness of the advertising;

  • Determining recall of the key campaign messages; and

  • Determining awareness of who was responsible for creating the ad.

Last Updated: Apr. 14, 2022
Date Published: Oct. 20, 2015
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  Public Opinion Research, UCCB, Universal Child Care Benefit, ACET, Advertising Campaign Evaluation Tool
Federal

Public Opinion Research Results
Specifically, the purpose of the quantitative post-testing is to evaluate the 2013-2014 Skills Initiative Campaign and to gauge Canadians’ awareness/knowledge of the campaign as seen on television and social media sites. Information obtained through this public opinion research can be extrapolated to the wider population of Canadians and allows Employment and Social Development Canada to determine the impact of its advertising campaign and provide direction on areas where the campaign can be adjusted to reach a broader Canadian public. The findings provide useful information to improve future campaigns which are better targeted, more informative and better geared to the target population of working age Canadians under 55 and Canadians in general.

Last Updated: Apr. 14, 2022
Date Published: Mar. 7, 2014
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  Public Opinion Research, advertising campaign evaluation, ACET, Skills Initiative Advertising, survey
Federal

Report that summarizes the bulk of the privacy work in HRSDC

Last Updated: Apr. 12, 2022
Date Published: Dec. 31, 2011
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  Information, privacy
Federal

Report that summarizes the bulk of the access to information work in HRSDC

Last Updated: Apr. 12, 2022
Date Published: Dec. 31, 2011
Organization: Employment and Social Development Canada
Formats: CSV
Keywords:  information, privacy
Federal

The Apprenticeship Incentive Grant (AIG) is a federal grant program that was implemented in 2007 that provides taxable cash grants of $1,000 (to a maximum of $2,000) to registered Red Seal apprentices who successfully complete their first and/or second year of training. The objectives of the AIG are to: increase access to apprenticeships in Red Seal Program trades; to encourage progression in and completion of apprenticeship training; and promote inter-provincial mobility. A new $2000 Apprenticeship Completion Grant (ACG) was introduced in 2009 to complement the AIG. In 2009 an advertising campaign was launched to raise awareness of the AIG with apprentices and with young adults considering entering into the trades.

Last Updated: Apr. 12, 2022
Date Published: Mar. 12, 2012
Organization: Employment and Social Development Canada
Formats: CSV
Keywords:  apprenticeship, advertising campaign evaluation, post-secondary education, job training, advertising
Federal

Survey with Canadians 18 years and older to explore issues related to the Employment Insurance (EI) Program.

The results will be used by HRSDC to better understand public perceptions of the program and to help identify policy considerations related to recommendations and proposals made by various stakeholders to reform aspects of the program. This study tracks data from similar surveys conducted from 1998 to 2011.

Last Updated: Apr. 14, 2022
Date Published: Mar. 11, 2011
Organization: Employment and Social Development Canada
Formats: CSV
Keywords:  Employment Insurance
Federal

Gauging public opinion on important issues to the department is essential in the development of policy, programs, and communication activities. To this end, HRSDC commissioned Corporate Research Associates, Inc. (CRA), to conduct public opinion research on core mandate issues as well as new and emerging issues. This study sought to examine three emerging issues (i.e., Social Partnerships, the Retirement Income System, and Persisting Unemployment), with the goal of utilizing the collected survey information as a means of informing policy direction as well as communications regarding these priority areas. To achieve these objectives, 1500 telephone interviews were conducted with Canadians aged 18 years and over, in the ten provinces, excluding the territories.

Last Updated: Apr. 15, 2022
Date Published: Jun. 1, 2010
Organization: Employment and Social Development Canada
Formats: XLSX CSV
Keywords:  Human Resources and Skills Development Canada's 2010 departmental issues survey
Federal

Standing Committee on Human Resources, Skills and Social Development and the Status of Persons with Disabilities (HUMA), May 30, 2022

Last Updated: Sep. 22, 2022
Date Published: Sep. 21, 2022
Organization: Employment and Social Development Canada
Formats: HTML
Keywords:  Proactive disclosure, ESDC, committee binder, minister Gould, 2022
Federal

Public Opinion Research Results

According to the Government of Canada’s Communications Policy, federal government advertising valued at more than $1 million must be assessed post-campaign to determine its impact and value. The purpose of this research was to evaluate the “Canada Apprentice Loan” advertising campaign using the Government of Canada’s standardized Advertising Campaign Evaluation Tool, or ACET survey.

The specific objectives of this research were to measure:

  • unaided recall of the advertising campaign;

  • aided recall of the advertising campaign by media;

  • recall of key messages of the campaign; and

  • awareness of who was responsible for producing the ads.

The results will be used by the Government of Canada to assess the effectiveness of the Canada Apprentice Loan advertisements.

Last Updated: Apr. 14, 2022
Date Published: Feb. 22, 2015
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  Public Opinion Research, Canada Apprentice Loan, survey, advertising evaluation
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