Open Government Portal

Found 10 records similar to 1.1.1: Percentage of advocacy campaigns which met their stated objectives.

Federal

Key diplomatic activities conducted by GAC's network of Foreign Policy and Diplomacy Service's officers abroad are measured to identify if they meet their objectives. This dataset demonstrates at an activity level if the activity met it's objectives or not. The cumulative dataset provides the overall results for the Department's indicator: 1.1.2: Percentage of diplomatic activities which met their stated objectives.

Last Updated: Oct. 2, 2020
Date Published: Feb. 7, 2020
Organization: Global Affairs Canada
Formats: XLS
Keywords:  DRF indicator
Federal

Public Opinion Research Results

According to the Government of Canada’s Communications Policy, federal government advertising valued at more than $1 million must be assessed post-campaign to determine its impact and value. The purpose of this research was to evaluate the “Canada Apprentice Loan” advertising campaign using the Government of Canada’s standardized Advertising Campaign Evaluation Tool, or ACET survey.

The specific objectives of this research were to measure:

  • unaided recall of the advertising campaign;

  • aided recall of the advertising campaign by media;

  • recall of key messages of the campaign; and

  • awareness of who was responsible for producing the ads.

The results will be used by the Government of Canada to assess the effectiveness of the Canada Apprentice Loan advertisements.

Last Updated: Apr. 14, 2022
Date Published: Feb. 22, 2015
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  Public Opinion Research, Canada Apprentice Loan, survey, advertising evaluation
Federal

Public Opinion Research Results. Employment and Social Development Canada (ESDC) commissioned Opinion Search to conduct quantitative research with Canadians on the topic of the Universal Child Care Benefit advertising campaign. The research was performed to satisfy the Government of Canada’s requirement that all major ad campaigns be assessed using the Advertising Campaign Evaluation Tool. Specific objectives were:

  • Measuring overall aided and unaided awareness of the advertising;

  • Determining recall of the key campaign messages; and

  • Determining awareness of who was responsible for creating the ad.

Last Updated: Apr. 14, 2022
Date Published: Oct. 20, 2015
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  Public Opinion Research, UCCB, Universal Child Care Benefit, ACET, Advertising Campaign Evaluation Tool
Federal

Dataset used to calculate the ratio of Documentary Heritage Communities Program recipients that have met their objectives

Last Updated: Apr. 13, 2022
Date Published: Nov. 28, 2018
Organization: Library and Archives Canada
Formats: CSV
Keywords:  Documentary Heritage Communities Program, number of recipients, number of recipients meeting their objectives
Federal

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign Evaluation Tool (ACET). The ACET survey instrument is a series of standardized questions to be included at the beginning of a post-campaign survey. The ACET telephone questionnaire including some additional campaign-related questions took about 7-8 minutes on average to complete.

Last Updated: Apr. 14, 2022
Date Published: Mar. 26, 2013
Organization: Employment and Social Development Canada
Formats: CSV
Keywords:  Advertising, Jobs, Advertising Campaign Evaluation, Youth, Employment
Federal

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign Evaluation Tool (ACET). The ACET survey instrument is a series of standardized questions to be included at the beginning of a post-campaign survey. The ACET telephone questionnaire including some additional campaign related questions took about 7-8 minutes on average to complete.

Last Updated: Apr. 14, 2022
Date Published: Aug. 6, 2013
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  ACET, Advertising campaign evaluation, Skill Initiative Advertising, Survey
Federal

Public Opinion Research Results
Specifically, the purpose of the quantitative post-testing is to evaluate the 2013-2014 Skills Initiative Campaign and to gauge Canadians’ awareness/knowledge of the campaign as seen on television and social media sites. Information obtained through this public opinion research can be extrapolated to the wider population of Canadians and allows Employment and Social Development Canada to determine the impact of its advertising campaign and provide direction on areas where the campaign can be adjusted to reach a broader Canadian public. The findings provide useful information to improve future campaigns which are better targeted, more informative and better geared to the target population of working age Canadians under 55 and Canadians in general.

Last Updated: Apr. 14, 2022
Date Published: Mar. 7, 2014
Organization: Employment and Social Development Canada
Formats: CSV XLS
Keywords:  Public Opinion Research, advertising campaign evaluation, ACET, Skills Initiative Advertising, survey
Federal

Post-campaign quantitative telephone survey using the ACET research tool to evaluate the campaign.

The research called for a nationally representative telephone survey of the general population to be completed according to Advertising Campaign Evaluation Tool (ACET) guidelines. A questionnaire of approximately 10 minutes in duration was administered based on the ACET tool with some revisions to address specific issues related to the campaign and/or the target audience.

A total of 1000 Canadians, aged 18 or older, were surveyed from March 4th to March 10th, 2010, with a response rate of 12%.

Last Updated: Apr. 12, 2022
Date Published: Sep. 10, 2010
Organization: Employment and Social Development Canada
Formats: CSV
Keywords:  POR, public opinion research, survey, advertising campaign, workers
Federal

The Apprenticeship Incentive Grant (AIG) is a federal grant program that was implemented in 2007 that provides taxable cash grants of $1,000 (to a maximum of $2,000) to registered Red Seal apprentices who successfully complete their first and/or second year of training. The objectives of the AIG are to: increase access to apprenticeships in Red Seal Program trades; to encourage progression in and completion of apprenticeship training; and promote inter-provincial mobility. A new $2000 Apprenticeship Completion Grant (ACG) was introduced in 2009 to complement the AIG. In 2009 an advertising campaign was launched to raise awareness of the AIG with apprentices and with young adults considering entering into the trades.

Last Updated: Apr. 12, 2022
Date Published: Mar. 12, 2012
Organization: Employment and Social Development Canada
Formats: CSV
Keywords:  apprenticeship, advertising campaign evaluation, post-secondary education, job training, advertising
Federal

This indicator measures the percentage of external service standards targets that were met or mostly met within 5% of their target.

Last Updated: Feb. 26, 2020
Date Published: Feb. 26, 2020
Organization: Canada Revenue Agency
Formats: CSV HTML
Keywords:  Canada Revenue Agency, CRA, tax, service standards, services, external services
Date modified: