Amendments for: 235-2018-2019-Q3-0001

Agreement Value: $1,387,811.00
Agreement: Winning at Home and Abroad (CAP-AMPN-029). May 1, 2018 - Mar 31, 2021
Description:

The objective of this project is to increase domestic and export sales of Canadian wine through market development and increased recognition, awareness and trust in Canadian premium wines and to protect, maintain and enhance market access for Canadian wine producers.

Expected Results:

To differentiate Canadian wine products and increase sales internationally.

Organization: Agriculture and Agri-Food Canada
Recipient: Wine Growers Canada (previously Canadian Vintners Association) (Not-for-profit organization or charity)
Location: Ottawa, Ontario, CA K1R7X6
Type: Contribution
Additional Information:

Amendment #3 adds market research activities, social media campaigns, as well as activities with key influencers within the domestic market and reduces AAFC's contribution.

Program Name: AgriMarketing Program: National Industry Association

AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers.

NAICS Code: 1113