Grants and Contributions:

Title:
Marketing Pulses to Food Industry
Agreement Number:
CAP-AMPN-014
Agreement Value:
$2,901,380.00
Agreement Date:
Apr 4, 2018 - Mar 31, 2021
Description:
The objective of this project is to focus on marketing pulses to the food manufacturing and foodservice sector in regions where volume use potential is greatest and where they will have a unique advantage for their cost/functionality attributes, nutritional content, health and sustainability benefits.
Organization:
Agriculture and Agri-Food Canada
Expected Results:

To market pulses to the food manufacturing and food service sector.

Location:
Winnipeg, Manitoba, CA R3C 0A5
Reference Number:
235-2019-2020-Q1-00007
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
868941329
Recipient Type:
Not-for-profit organization or charity
Additional Information:

Amendment #2 adds digital activities and exploration of expansion into new countries as part of an effort to diversify markets. The Minister's contribution is reduced.

Amendment Date
Oct 13, 2020
Recipient's Operating Name:
Pulse Canada
Recipient's Legal Name:
Pulse Crops (Canada) Association
Program:
AgriMarketing Program: National Industry Association Component
Program Purpose:

AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers.

NAICS Code:
1119
Amendments: