Grants and Contributions:
Title:
Canadian Cereals Market Development and Branding Initiative
Agreement Number:
CAP-AMPN-030
Agreement Value:
$894,323.00
Agreement Date:
May 2, 2018 - Mar 31, 2021
Description:
The objective of this project aims to secure global markets for cereals by strengthening the Canada Brand for wheat through understanding of customers’ expectations. In addition, untapped market potential for non-branded classes will be explored.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
The project aims to increase exports for Canadian cereals.
Location:
Winnipeg, Manitoba, CA R3C0V3
Reference Number:
235-2019-2020-Q1-00008
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
846087173
Recipient Type:
Not-for-profit organization or charity
Additional Information:
The amendment reduces the amount of the Minister's contribution from $903,749 to $894,323 in view of one activity having changed from one market to another.
Amendment Date
May 3, 2019
Recipient's Legal Name:
Cereals Canada
Program:
AgriMarketing Program: National Industry Association
Program Purpose:
AgriMarketing Program - National Industry Association component - helps industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers.
NAICS Code:
1111
Amendments: