Grants and Contributions:
Title:
Canadian Ginseng Increasing International Presence and Demand
Agreement Number:
CAP-AMPN-060
Agreement Value:
$595,347.00
Agreement Date:
May 16, 2019 - Mar 31, 2021
Description:
The objective of this project is to actively promote and protect the brand reputation of North American ginseng, essential in establishing brand trust and recognition, and educating consumers. The project includes activities such as incoming and outgoing missions, trade shows, advertising and promotion, and market research.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
To differentiate their products and increase sales internationally.
Location:
Simcoe, Ontario, CA N3Y4N5
Reference Number:
235-2019-2020-Q2-00026
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
857796338
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment #1 reallocates some travel funding due to COVID-19 and reduces the Minister's contribution.
Amendment Date
Dec 2, 2020
Recipient's Legal Name:
Ontario Ginseng Growers Association
Program:
AgriMarketing Program: National Industry Association Component
Program Purpose:
AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers.
NAICS Code:
11199
Amendments: