Grants and Contributions:
Title:
Chicken Farmers Deliver on Consumer Expectations - Consumer and Value Chain Relations
Agreement Number:
MDPTC-003
Agreement Value:
$3,500,000.00
Agreement Date:
Apr 1, 2022 - Mar 31, 2023
Description:
The objective of this project is to convey, via traditional and digital media, to Canadians the excellence of Canadian chicken and the commitment of the farmers who raise it. The project will work to build on brand awareness and increase consumption levels of Canadian chicken.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
This project aims to build brand awareness and increase consumption of Canadian chicken.
Location:
Ottawa, Ontario, CA K1P6L2
Reference Number:
235-2022-2023-Q3-00177
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
122861552
Recipient Type:
Not-for-profit organization or charity
Recipient's Legal Name:
Chicken Farmers of Canada
Program:
Market Development Program For Turkey and Chicken (MDPTC)
Program Purpose:
The program will help increase domestic demand and consumption of Canadian turkey and chicken products through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
NAICS Code:
1123