Grants and Contributions:
Title:
Raised by a Canadian Farmer Brand Program
Agreement Number:
MDPTC-005
Agreement Value:
$7,000,000.00
Agreement Date:
Apr 1, 2023 - Mar 31, 2025
Description:
The objective of this project is to convey to Canadians, via traditional and digital media, the excellence of Canadian chicken and create a new integrated campaign that provides full alignment throughout all channels and initiatives for a greater impact in the market.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
The project will convey to Canadians the excellence of Canadian chicken and create a new integrated campaign that provides full alignment throughout all channels and initiatives for a greater impact in the market.
Location:
Ottawa, Ontario, CA K1P6L2
Reference Number:
235-2023-2024-Q2-00034
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
122861552
Recipient Type:
Not-for-profit organization or charity
Recipient's Legal Name:
Chicken Farmers of Canada
Program:
Market Development Program For Turkey and Chicken (MDPTC)
Program Purpose:
The program will help increase domestic demand and consumption of Canadian turkey and chicken products through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
NAICS Code:
1123