Grants and Contributions:

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Title:

Keeping Our Place in Japan: Preserving the Only Market for BC Herring Roe

Agreement Number:

AMP-PAM-1158

Agreement Value:

$660,000.00

Agreement Date:

Apr 28, 2023 - Mar 31, 2026

Description:

This project aims to preserve the premium price of kazunoko (herring roe) in the Japanese market and includes a co-branding partnership strategy, sampling sales and consumer advertising. In addition, the project includes attendance at trade shows showcasing Canadian herring roe.

Organization:

Agriculture and Agri-Food Canada

Expected Results:

This project aims to preserve the premium price of kazunoko (herring roe) in the Japanese market

Location:

Vancouver, British Columbia, CA V6P6G5

Reference Number:

235-2023-2024-Q3-041

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

889473708

Recipient Type:

Not-for-profit organization or charity

Recipient's Legal Name:

Canadian Pacific Kazunoko Association

Program:

Agri-Marketing Program

Program Purpose:

The AgriMarketing Program provides matching non-repayable funding to industry to support industry-led market development activities that help the sector seize domestic and international opportunities, while leveraging Canada's reputation for high quality and safe food.

NAICS Code:

3117