Grants and Contributions:

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Title:

Canada Pork Global Pork Marketing Strategy

Agreement Number:

AMP-PAM - 1074

Agreement Value:

$6,474,132.00

Agreement Date:

Apr 1, 2023 - Mar 31, 2026

Description:

This project aims to improve market access, consumer awareness and growth for the Canadian pork industry.

Organization:

Agriculture and Agri-Food Canada

Expected Results:

AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.

Location:

Ottawa, Ontario, CA K1P 5Z9

Reference Number:

235-2023-2024-Q4-00136

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

129298501

Recipient Type:

Not-for-profit organization or charity

Additional Information:

Amendment #3 reflects a decrease in AAFC funding, an updated work plan, and an updated budget plan.

Amendment Date

Aug 25, 2025

Recipient's Operating Name:

Canada Pork

Recipient's Legal Name:

Canada Pork International

Program:

AgriMarketing Program

Program Purpose:

The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.

NAICS Code:

541

Amendments:

See Amendments