Grants and Contributions:

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Title:

International Marketing and Promotion Strategy

Agreement Number:

AMP-PAM - 1083

Agreement Value:

$4,666,876.00

Agreement Date:

Mar 31, 2023 - Mar 30, 2026

Description:

This project aims to open and maintain markets around the world for Canadian agri-food exporters providing support before, during and after entry into the market.

Organization:

Agriculture and Agri-Food Canada

Expected Results:

AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.

Location:

Port Perry, Ontario, CA L9L 1B9

Reference Number:

235-2023-2024-Q4-00138

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

891164089

Recipient Type:

Not-for-profit organization or charity

Additional Information:

Amendment #4 reflects a decrease in the AAFC funding.

Amendment Date

Oct 20, 2025

Recipient's Legal Name:

Canadian Food Exporters Association

Program:

AgriMarketing Program

Program Purpose:

The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.

NAICS Code:

3119

Amendments:

See Amendments