Grants and Contributions:
Title:
Winning at Home and Abroad
Agreement Number:
AMP-PAM - 1087
Agreement Value:
$1,800,384.00
Agreement Date:
May 4, 2023 - Mar 31, 2026
Description:
This project aims to increase domestic and export sales of Canadian wine through market development and increased recognition, awareness and trust in 100% Canadian grown and made premium wines and protect, maintain and enhance market access for Canadian wine producers.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.
Location:
Ottawa, Ontario, CA K1R 7X6
Reference Number:
235-2023-2024-Q4-00139
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
123240160
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment#1 reflects to release funds may be utilized by other departmental commitments and avoid lapsing program funds.
Amendment Date
Feb 6, 2025
Recipient's Legal Name:
Wine Growers Canada
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program aims to increase and diversify exports to global markets and seize market opportunities via industry-led promotional activities to differentiate Canadian products and producers, by leveraging Canada's reputation for high-quality and safe food.
NAICS Code:
111332
Amendments: