Grants and Contributions:
Title:
Canadian Fresh Cherry Export Development and Promotion
Agreement Number:
AMP-PAM-1096
Agreement Value:
$494,920.00
Agreement Date:
Apr 1, 2023 - Mar 31, 2026
Description:
This project aims to implement identified strategies to gain access to priority new export markets, maintain access to over 20 existing export markets, and increase cherry exports through promotion of Canadian Cherries at international trade shows. Other related market development and issues to help Canadian growers succeed in export marketing of cherries are included. In addition, the project also seeks to improve domestic cherry sales via targeted advertising campaigns in underserviced large markets.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
The project aims to increase exports of Canadian cherries.
Location:
Kelowna, British Columbia, CA V1Y 9N8
Reference Number:
235-2023-2024-Q4-00143
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
834416943
Recipient Type:
Not-for-profit organization or charity
Recipient's Legal Name:
BC Cherry Association
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program provides matching non-repayable funding to industry to support industry-led market development activities that help the sector seize domestic and international opportunities, while leveraging Canada's reputation for high quality and safe food.
NAICS Code:
1113