Grants and Contributions:
Title:
Market Growth, Development & Customer Support for Canadian Cereals
Agreement Number:
AMP-PAM - 1224
Agreement Value:
$6,660,817.00
Agreement Date:
Apr 24, 2023 - Mar 31, 2026
Description:
This project aims to build trust in Canada’s cereal crops, leading to growth and diversification of exports by differentiating Canadian cereals through their high quality and sustainability.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:
- access and succeed in export efforts for international market diversification;
- grow and maintain export markets for Canadian products or producers; and/or
- build on domestic opportunities to highlight Canadian products or producers.
Location:
Winnipeg, Manitoba, CA R3C 3G7
Reference Number:
235-2023-2024-Q4-00162
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
106861743
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment #2 reflects a new work plan and reallocation of funds across activities under the fiscal year allocations.
Amendment Date
Sep 2, 2025
Recipient's Operating Name:
Cereals Canada
Recipient's Legal Name:
Cereals Canada Inc.
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.
NAICS Code:
11119
Amendments: