Grants and Contributions:
Title:
Raised by a Canadian Farmer Brand Program
Agreement Number:
MDPTC-007
Agreement Value:
$8,500,000.00
Agreement Date:
Apr 1, 2025 - Mar 31, 2028
Description:
This project aims to create awareness of chicken meat and increase its consumption in Canada. Through various promotional and educational initiatives, the Chicken Farmers of Canada (CFC) will continue to present the versatility and quality of Canadian chicken products, as well as their nutritional qualities. These awareness initiatives are designed to help consumers to understand why Canadian chicken is an important source of protein to select for any meal at any time throughout the year.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
The Market Development Program for Turkey and Chicken will help increase domestic demand and consumption of Canadian turkey and chicken products through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high quality and safe food.
Location:
Ottawa, Ontario, CA K1P 6L2
Reference Number:
235-2025-2026-Q2-00017
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
000000000
Recipient Type:
Not-for-profit organization or charity
Recipient's Legal Name:
Chicken Farmers of Canada
Program:
Market Development Program For Turkey and Chicken (MDPTC)
Program Purpose:
The program will help increase domestic demand and consumption of Canadian turkey and chicken products through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
NAICS Code:
1123