Grants and Contributions:

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Title:

Highbush Blueberry Market Development Program

Agreement Number:

AMP-PAM - 1073

Agreement Value:

$706,042.00

Agreement Date:

Apr 28, 2023 - Mar 31, 2026

Description:

This project aims to increase market share in their current established markets and gain market share in emerging markets, in order to decrease their dependency on the U.S. market.

Organization:

Agriculture and Agri-Food Canada

Expected Results:

AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.

Location:

Abbotsford, British Columbia, CA V2T 1W5

Reference Number:

235-2025-2026-Q4-00036

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

846147478

Recipient Type:

Not-for-profit organization or charity

Additional Information:

Amendment reflects a new work plan and reallocation of funds across activities under the fiscal year allocations.

Amendment Date

Mar 26, 2026

Recipient's Operating Name:

BC Blueberry Council

Recipient's Legal Name:

British Columbia Blueberry Industry Development Council

Program:

AgriMarketing Program

Program Purpose:

The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.

NAICS Code:

1151

Amendments:

See Amendments