Title:
Expand the Canadian Oat Market
Agreement Number:
AMP-PAM - 1091
Agreement Value:
$972,640.00
Agreement Date:
Apr 1, 2023 - Mar 31, 2026
Description:
This project aims to increase demand for Canadian oats by promoting the health benefits of oats both domestically and internationally with activities in Mexico and Japan to expand existing markets, in Canada to increase oat consumption, and in Latin America to develop a new market.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.
Location:
Regina, Saskatchewan, CA S4N 3E1
Reference Number:
235-2025-2026-Q4-00039
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
894029420
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment reflects an increase to the AAFC funding, work and budget plans with new fiscal allocation amounts.
Amendment Date
Jan 19, 2026
Recipient's Operating Name:
The Prairie Oat Growers Association
Recipient's Legal Name:
The Prairie Oat Growers Association
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.