Title:
Soy Canada's 2023-2026 Market Development & Market Access Plan
Agreement Number:
AMP-PAM - 1094
Agreement Value:
$497,514.00
Agreement Date:
Apr 18, 2023 - Mar 31, 2026
Description:
This project aims to seek new markets and expand existing market opportunities for soybeans, concentrating efforts on expanding and/or maintaining major soybean markets, such as China, Japan, the European Union, Indonesia, and the Indo-Pacific region. It plans to build on recently completed and/or proposed new trade agreements and investments (e.g., the Indo-Pacific strategy) to propel export growth for Canadian soybeans.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.
Location:
Ottawa, Ontario, CA K1R 7S8
Reference Number:
235-2025-2026-Q4-00041
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
830409181
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment reflects updated work and budget plans.
Amendment Date
Feb 25, 2026
Recipient's Operating Name:
Soy Canada
Recipient's Legal Name:
Soy Canada Inc.
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.