Title:
Canadian Pet Pavilion at International trade shows and outgoing missions
Agreement Number:
AMP-PAM - 1181
Agreement Value:
$870,784.00
Agreement Date:
Apr 27, 2023 - Mar 31, 2026
Description:
This project aims to increase the visibility of the Canadian pet food sector, reinforce relationships with existing customers in key markets, and establish new market opportunities through participation at trade shows and outgoing missions.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.
Location:
Ottawa, Ontario, CA K2G 5W6
Reference Number:
235-2025-2026-Q4-00044
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
121263024
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment reflects updated work and budget plans.
Amendment Date
Mar 24, 2026
Recipient's Operating Name:
Pets Canada
Recipient's Legal Name:
Pijac Canada Inc
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.