Title:
Canadian Beef Market Development and Promotion 2026-2028
Agreement Number:
AMP-PAM - 3358
Agreement Value:
$3,741,046.00
Agreement Date:
Apr 1, 2026 - Mar 31, 2028
Description:
This project aims to invest in innovative marketing solutions and collaborative approaches that broaden the reach of its messaging to maintain market share for Canadian beef nationally and internationally.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.
Location:
Calgary, Alberta, CA T2E 7H7
Reference Number:
235-2025-2026-Q4-00055
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
861129658
Recipient Type:
Not-for-profit organization or charity
Recipient's Operating Name:
Canada Beef
Recipient's Legal Name:
Canadian Beef Cattle Research, Market Development and Promotion Agency
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.