Title:
Expanding Market Presence for Canadian Ginseng through Strategic Promotion & Trade - Sustaining, Growing & Diversifying
Agreement Number:
AMP-PAM - 3379
Agreement Value:
$499,994.00
Agreement Date:
Apr 1, 2026 - Mar 31, 2028
Description:
The project aims to expand and diversify domestic and international markets for Canadian ginseng (Panax quinquefolius) by increasing product visibility and building export capacity in targeted regions with high growth potential.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.
Location:
Simcoe, Ontario, CA N3Y 4N5
Reference Number:
235-2025-2026-Q4-00057
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
857796338
Recipient Type:
Not-for-profit organization or charity
Recipient's Operating Name:
Ontario Ginseng or Ginseng Ontario
Recipient's Legal Name:
Ontario Ginseng Growers Association
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.