Grants and Contributions:

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Title:

Canada Pork Global and Domestic Marketing Strategy

Agreement Number:

AMP-PAM - 3372

Agreement Value:

$3,800,000.00

Agreement Date:

Jun 26, 2026 - Mar 31, 2028

Description:

The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.

Organization:

Agriculture and Agri-Food Canada

Expected Results:

AgriMarketing projects aim to help the sector:access and succeed in export efforts for international market diversification;grow and maintain export markets for Canadian products or producers; and/or build on domestic opportunities to highlight Canadian products or producers.

Location:

Ottawa, Ontario, CA K1P 5Z9

Reference Number:

235-2026-2027-00036

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

129298501

Recipient Type:

Not-for-profit organization or charity

Recipient's Operating Name:

Canada Pork

Recipient's Legal Name:

Canada Pork International

Program:

AgriMarketing Program

Program Purpose:

The AgriMarketing Program provides support to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.

NAICS Code:

541