Grants and Contributions:

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Title:

Winning at Home and Abroad

Agreement Number:

AMP-PAM - 3491

Agreement Value:

$753,445.00

Agreement Date:

Apr 1, 2026 - Mar 31, 2028

Description:

This project aims to increase domestic and export sales of Canadian wine through market development and increased recognition, awareness, and trust in 100% Canadian grown and produced premium wines while protecting, maintaining, and enhancing market access for Canadian wine producers.

Organization:

Agriculture and Agri-Food Canada

Expected Results:

AgriMarketing projects aim to help the sector:access and succeed in export efforts for international market diversification;grow and maintain export markets for Canadian products or producers; and/or build on domestic opportunities to highlight Canadian products or producers.

Location:

Ottawa, Ontario, CA K1R 7X6

Reference Number:

235-2026-2027-00045

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

123240160

Recipient Type:

Not-for-profit organization or charity

Recipient's Operating Name:

Wine Growers Canada

Recipient's Legal Name:

Wine Growers Canada

Program:

AgriMarketing Program

Program Purpose:

The AgriMarketing Program provides support to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.

NAICS Code:

1113