Grants and Contributions:
Title:
Raised by a Canadian Farmer Delivers for Canadians - Traditional/Digital Media Buy
Agreement Number:
MDPTC-001
Agreement Value:
$1,000,000.00
Agreement Date:
Apr 1, 2021 - Mar 31, 2022
Description:
The objective of this project is to deliver on the Government of Canada's commitment to provide full and fair compensation to supply-managed sectors for market access concessions made under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership
Organization:
Agriculture and Agri-Food Canada
Expected Results:
The project aims to improve consumer awareness and brand recognition through television and digital advertisements, and increase consumption of chicken
Location:
Ottawa, Ontario, CA K1P6L2
Reference Number:
5235-2021-2022-Q4-00349
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
122861552
Recipient Type:
Not-for-profit organization or charity
Recipient's Legal Name:
Chicken Farmers of Canada
Program:
Market Development Program For Turkey and Chicken (MDPTC)
Program Purpose:
The program will help increase domestic demand and consumption of Canadian turkey and chicken products through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
NAICS Code:
1123