Grants and Contributions:
Title:
Market Development Program and Growth for Canadian and Canadian-Raised Turkey
Agreement Number:
MDPTC-004
Agreement Value:
$5,000,000.00
Agreement Date:
Apr 25, 2022 - Mar 31, 2024
Description:
The objective of this project is to profitably increase turkey consumption in Canada by expanding Canadian consumer awareness of the versatility and nutritional attributes of Canadian turkey meat through an integrated national marketing and promotional campaign.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
The Market Development Program and Growth for Canadian and Canadian-Raised Turkey project includes various promotional and educational initiatives, such as social media campaigns and other direct to consumer advertisements, and partnerships with the retail and service industry.
Location:
Mississauga, Ontario, CA L5N6J7
Reference Number:
235-2018-2019-Q2-00072
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
122266257
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment#1 Reflects a change in the amount to the AAFC funding. FY allocation amounts did not change from original agreement.
Amendment Date
Feb 14, 2023
Recipient's Operating Name:
Turkey Farmers of Canada
Recipient's Legal Name:
Canadian Turkey Marketing Agency
Program:
Market Development Program For Turkey and Chicken (MDPTC)
Program Purpose:
The program will help increase domestic demand and consumption of Canadian turkey and chicken products through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
NAICS Code:
1123
Amendments: