Grants and Contributions:
Title:
Winning at Home and Abroad
Agreement Number:
CAP-AMPN-029
Agreement Value:
$1,387,811.00
Agreement Date:
May 1, 2018 - Mar 31, 2021
Description:
The objective of this project is to increase domestic and export sales of Canadian wine through market development and increased recognition, awareness and trust in Canadian premium wines and to protect, maintain and enhance market access for Canadian wine producers.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
To differentiate Canadian wine products and increase sales internationally.
Location:
Ottawa, Ontario, CA K1R7X6
Reference Number:
235-2018-2019-Q3-0001
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
123240160
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment #3 adds market research activities, social media campaigns, as well as activities with key influencers within the domestic market and reduces AAFC's contribution.
Amendment Date
Jan 11, 2021
Recipient's Legal Name:
Wine Growers Canada (previously Canadian Vintners Association)
Program:
AgriMarketing Program: National Industry Association
Program Purpose:
AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers.
NAICS Code:
1113
Amendments: