Grants and Contributions:
Title:
Canadian Cereals Market Development and Branding Initiative
Agreement Number:
CAP-AMPN-030
Agreement Value:
$874,376.00
Agreement Date:
May 2, 2018 - Mar 31, 2021
Description:
The objective of this project is to secure global markets for cereals by strengthening the Canada Brand for wheat through understanding of customers’ expectations; ensuring customers know and understand the functionality of Canadian wheat; ensuring that Canadian wheat quality meets the requirements of the customers; and that market access issues are handled proactively, promptly and effectively. In addition, untapped market potential for non-branded classes will be explored.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
The project aims to increase exports for Canadian cereals.
Location:
Winnipeg, Manitoba, CA R3C0V3
Reference Number:
235-2018-2019-Q3-00020
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
846087173
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amend#3 reflects a change in the Minister's contribution, as well as new budget plan.
Amendment Date
Oct 8, 2020
Recipient's Legal Name:
Cereals Canada
Program:
AgriMarketing Program: National Industry Association Component
Program Purpose:
AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers.
NAICS Code:
1111
Amendments: