Grants and Contributions:
Title:
Canadian Cereals Market Development, Customer Support & Branding Initiative
Agreement Number:
CAP-AMPN-069
Agreement Value:
$3,516,838.00
Agreement Date:
Apr 1, 2021 - Mar 31, 2023
Description:
The objective of this project is to strengthen the Canada Brand for wheat by understanding customers' needs and expectations and promoting Canadian quality; providing customer support to facilitate customer awareness of the functionality, quality and safety of Canadian wheat; linking value chain partners so that Canadian wheat quality meets the requirements of the customers; and ensuring that market access issues are handled proactively.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
The project aims to increase sales for Canadian wheat.
Location:
Winnipeg, Manitoba, CA R3C3G7
Reference Number:
235-2021-2022-Q2-00038
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
106861743
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment #1 reflects a change to the work and budget plans.
Amendment Date
Dec 22, 2022
Recipient's Operating Name:
Canadian International Grains Institute (Cigi)
Recipient's Legal Name:
Cereals Canada Inc.
Program:
AgriMarketing Program: National Industry Association
Program Purpose:
AgriMarketing Program - National Industry Association component - help industry increase and diversify exports by supporting promotional activities that differentiate Canadian products and producers.
NAICS Code:
1119
Amendments: