Grants and Contributions:

Title:
Canadian Beef Global Market Development and Promotion 2023 to 2026
Agreement Number:
AMP-PAM - 1102
Agreement Value:
$6,865,110.00
Agreement Date:
Apr 13, 2023 - Mar 31, 2026
Description:
This project aims to increase Canadian beef and veal exports globally through initiatives that aim to increase trust in Canada's beef sector.
Organization:
Agriculture and Agri-Food Canada
Expected Results:

AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for youthational market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.

Location:
Calgary, Alberta, CA T2E7H7
Reference Number:
235-2023-2024-Q4-00144
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
861129658
Recipient Type:
Not-for-profit organization or charity
Additional Information:

Amendment#1 reflects an increase to the AAFC funding, updated work and budget plans with new fiscal allocation amounts.

Amendment Date
Apr 25, 2025
Recipient's Operating Name:
Canada Beef
Recipient's Legal Name:
Canadian Beef Cattle Research, Market Development and Promotion Agency
Program:
AgriMarketing Program
Program Purpose:

The AgriMarketing Program aims to increase and diversify exports to global markets and seize market opportunities via industry-led promotional activities to differentiate Canadian products and producers, by leveraging Canada's reputation for high-quality and safe food.

NAICS Code:
11211
Amendments: