Grants and Contributions:
Title:
Canadian Beef Global Halal Market Development and Promotion 2025-2028
Agreement Number:
AMPK-PAMC - 3408
Agreement Value:
$1,366,684.00
Agreement Date:
Feb 10, 2026 - Mar 31, 2028
Description:
This project aims to invest in innovative marketing and partnerships to expand the reach and protect market share for Canadian halal beef at home and abroad (kosher domestically) with a strategy to position Canadian halal beef as the preferred protein worldwide, ensuring maximum value for producers, partners, and customers.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
Projects under the AgriMarketing Program: Kosher and Halal Investment Component support national, not-for-profit agricultural sector associations in the Canadian red meat sector (beef and veal) to:
increase and diversify exports of kosher and halal meats to international markets, seize domestic market opportunities through industry-led promotional activities to differentiate Canadian products and producers, and
leverage Canada's reputation for high-quality and safe food
Location:
Calgary, Alberta, CA T2E 7H7
Reference Number:
235-2025-2026-Q4-00035
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
861129658
Recipient Type:
Not-for-profit organization or charity
Recipient's Operating Name:
Canada Beef
Recipient's Legal Name:
Canadian Beef Cattle Research, Market Development and Promotion Agency
Program:
AgriMarketing Program: Kosher and Halal Investment Component
Program Purpose:
The AgriMarketing Program – Kosher and Halal Investment Componen helps the Canadian kosher and halal red meat sector with export promotion, market development and trade in Canada and abroad.
NAICS Code:
3116