Title:
Winning at Home and Abroad
Agreement Number:
AMP-PAM - 1087
Agreement Value:
$1,735,002.00
Agreement Date:
May 4, 2023 - Mar 31, 2026
Description:
This project aims to increase domestic and export sales of Canadian wine through market development and increased recognition, awareness and trust in 100% Canadian grown and made premium wines and protect, maintain and enhance market access for Canadian wine producers.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.
Location:
Ottawa, Ontario, CA K1R 7X6
Reference Number:
235-2025-2026-Q4-00038
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
123240160
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment reflects a decrease in the AAFC funding.
Amendment Date
Jan 21, 2026
Recipient's Operating Name:
Wine Growers Canada
Recipient's Legal Name:
Wine Growers Canada
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.