Grants and Contributions:

Back to search

Title:

Canadian Beef Global Market Development and Promotion 2023 to 2026

Agreement Number:

AMP-PAM - 1102

Agreement Value:

$6,865,110.00

Agreement Date:

Apr 13, 2023 - Mar 31, 2026

Description:

This project aims to increase Canadian beef and veal exports globally through initiatives that aim to increase trust in Canada's beef sector.

Organization:

Agriculture and Agri-Food Canada

Expected Results:

AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.

Location:

Calgary, Alberta, CA T2E 7H7

Reference Number:

235-2025-2026-Q4-00043

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

861129658

Recipient Type:

Not-for-profit organization or charity

Additional Information:

Amendment reflects updated work and budget plans.

Amendment Date

Mar 27, 2026

Recipient's Operating Name:

Canada Beef

Recipient's Legal Name:

Canadian Beef Cattle Research, Market Development and Promotion Agency

Program:

AgriMarketing Program

Program Purpose:

The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.

NAICS Code:

11211

Amendments:

See Amendments