Title:
Raising Consumer Awareness of Canadian Bison
Agreement Number:
AMP-PAM - 1203
Agreement Value:
$379,600.00
Agreement Date:
Apr 28, 2023 - Mar 31, 2026
Description:
This project aims to grow current markets while identifying new markets to mitigate the risk of dependence on one major export market, while raising awareness of bison meat products amongst general consumers by introducing them to off-cuts.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:
• access and succeed in export efforts for international market diversification;
• grow and maintain export markets for Canadian products or producers; and/or
• build on domestic opportunities to highlight Canadian products or producers.
Location:
Regina, Saskatchewan, CA S4P 3G7
Reference Number:
235-2025-2026-Q4-00046
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
122400096
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Amendment reflects updated work and budget plans.
Amendment Date
Mar 17, 2026
Recipient's Operating Name:
Canadian Bison Association
Recipient's Legal Name:
Canadian Bison Association Corp.
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities. The Program supports industry-led promotional activities that highlight Canadian products and producers in the agriculture, agri-food and agri-based sectors including fish and seafood, and leverage Canada's reputation for high quality and safe food. If approved, funding support is available in the form of a non-repayable contribution from Agriculture and Agri-Food Canada.