Grants and Contributions:

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Title:

Canadian Fresh Cherry Market Development and Promotion

Agreement Number:

AMP-PAM - 3258

Agreement Value:

$310,420.00

Agreement Date:

May 13, 2026 - Mar 31, 2028

Description:

This project aims to identify strategies to gain priority access to new markets, maintain access to existing markets, increase cherry exports through the promotion of Canadian cherries at trade shows, and improve domestic cherry sales via targeted advertising campaigns in underserved domestic markets, especially Eastern Canada

Organization:

Agriculture and Agri-Food Canada

Expected Results:

AgriMarketing projects aim to help the sector:access and succeed in export efforts for international market diversification;grow and maintain export markets for Canadian products or producers; and/or build on domestic opportunities to highlight Canadian products or producers.

Location:

Kelowna, British Columbia, CA V1Y 9N8

Reference Number:

235-2026-2027-00031

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

834416943

Recipient Type:

Not-for-profit organization or charity

Recipient's Legal Name:

BC Cherry Association

Program:

AgriMarketing Program

Program Purpose:

The AgriMarketing Program provides support to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.

NAICS Code:

1113