Grants and Contributions:

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Title:

Wild Blueberry Association of North America (Canada) Inc Export Promotion and Diversification Strategy

Agreement Number:

AMP-PAM - 3340

Agreement Value:

$495,000.00

Agreement Date:

Apr 1, 2026 - Mar 31, 2028

Description:

The project aims to grow exports of Canadian wild blueberries by increasing consumer and trade awareness of their health benefits, strengthening Canada Brand visibility, and expanding market share in priority international markets (Taiwan, South Korea and USA) while reinforcing the domestic market (Canada). Activities include implementing international and domestic public relations campaigns, influencer and media engagement, developing branded materials, surveys, and digital/print advertising.

Organization:

Agriculture and Agri-Food Canada

Expected Results:

AgriMarketing projects aim to help the sector:access and succeed in export efforts for international market diversification;grow and maintain export markets for Canadian products or producers; and/or build on domestic opportunities to highlight Canadian products or producers.

Location:

Fergus, Ontario, CA N1M 1T7

Reference Number:

235-2026-2027-00034

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

105680805

Recipient Type:

Not-for-profit organization or charity

Recipient's Operating Name:

Wild Blueberry Association of North America (Canada) Inc

Recipient's Legal Name:

Wild Blueberry Association of North America (Canada) Inc

Program:

AgriMarketing Program

Program Purpose:

The AgriMarketing Program provides support to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.

NAICS Code:

111334