Grants and Contributions:

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Title:

Pets Canada - Canadian Pet Pavilions at International Trade Shows and Outgoing Missions

Agreement Number:

AMP-PAM - 3431

Agreement Value:

$765,000.00

Agreement Date:

Apr 1, 2026 - Mar 31, 2028

Description:

This project aims to increase the visibility of the Canadian pet food sector, reinforce relationships with existing customers in key markets and establish new market opportunities.

Organization:

Agriculture and Agri-Food Canada

Expected Results:

AgriMarketing projects aim to help the sector:access and succeed in export efforts for international market diversification;grow and maintain export markets for Canadian products or producers; and/or build on domestic opportunities to highlight Canadian products or producers.

Location:

Ottawa, Ontario, CA K2G 5W6

Reference Number:

235-2026-2027-00039

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

121263024

Recipient Type:

Not-for-profit organization or charity

Recipient's Operating Name:

Pets Canada

Recipient's Legal Name:

PIJAC CANADA INC

Program:

AgriMarketing Program

Program Purpose:

The AgriMarketing Program provides support to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.

NAICS Code:

3111