Grants and Contributions:
Title:
Positioning Canada's Pulse Sector for Global Growth and Resilience
Agreement Number:
AMP-PAM - 3441
Agreement Value:
$3,002,450.00
Agreement Date:
May 25, 2026 - Mar 31, 2028
Description:
This project aims to strengthen Canada’s pulse sector by protecting core markets and expanding into emerging ones through targeted advocacy, promotional campaigns, and regulatory engagement. In various markets it will address trade risks, leverage sustainability trends, open new channels, boost domestic use and innovation, and reinforce Canada’s reputation for premium ingredients.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:access and succeed in export efforts for international market diversification;grow and maintain export markets for Canadian products or producers; and/or build on domestic opportunities to highlight Canadian products or producers.
Location:
Winnipeg, Manitoba, CA R3C 0A5
Reference Number:
235-2026-2027-00040
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
868941329
Recipient Type:
Not-for-profit organization or charity
Recipient's Operating Name:
Pulse Canada
Recipient's Legal Name:
Pulse Crops (Canada) Association
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program provides support to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
NAICS Code:
541