Grants and Contributions:
Title:
Strengthening Markets for Sustainably Produced Canadian Barley & Malt
Agreement Number:
AMP-PAM - 3476
Agreement Value:
$883,300.00
Agreement Date:
May 7, 2026 - Mar 31, 2028
Description:
The project aims to grow the volume and value of markets for Canadian barley and barley malt through traditional and innovative approaches to marketing, and by reinforcing the quality and premium value proposition of Canadian barley with an emphasis on advancing and communicating the ability of Canada’s barley value chain to meet end-user needs and demands for products that meet rigorous standards of quality, performance and environmental sustainability.
Organization:
Agriculture and Agri-Food Canada
Expected Results:
AgriMarketing projects aim to help the sector:access and succeed in export efforts for international market diversification;grow and maintain export markets for Canadian products or producers; and/or build on domestic opportunities to highlight Canadian products or producers.
Location:
Winnipeg, Manitoba, CA R3C 3G7
Reference Number:
235-2026-2027-00042
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
866397490
Recipient Type:
Not-for-profit organization or charity
Recipient's Legal Name:
Canadian Malting Barley Technical Centre
Program:
AgriMarketing Program
Program Purpose:
The AgriMarketing Program provides support to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.
NAICS Code:
4111