Grants and Contributions:

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Title:

Market Diversification, Development & Customer Support for Canadian Cereals

Agreement Number:

AMP-PAM - 3530

Agreement Value:

$4,000,000.00

Agreement Date:

Apr 1, 2026 - Mar 31, 2028

Description:

This project aims to support customers, protect market access, and diversify cereal exports by focusing on trade advocacy, market research, and other work to grow the demand for Canadian cereals.

Organization:

Agriculture and Agri-Food Canada

Expected Results:

AgriMarketing projects aim to help the sector:access and succeed in export efforts for international market diversification;grow and maintain export markets for Canadian products or producers; and/or build on domestic opportunities to highlight Canadian products or producers.

Location:

Winnipeg, Manitoba, CA R3C 3G7

Reference Number:

235-2026-2027-00053

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

106861743

Recipient Type:

Not-for-profit organization or charity

Recipient's Operating Name:

Cereals Canada

Recipient's Legal Name:

Cereals Canada Inc.

Program:

AgriMarketing Program

Program Purpose:

The AgriMarketing Program provides support to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada's reputation for high quality and safe food.

NAICS Code:

31121