Grants and Contributions:

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Title:

227751

Agreement Number:

227751

Agreement Value:

$100,000.00

Agreement Date:

Nov 28, 2025 - Dec 31, 2026

Description:

Support for tourism product development of the Island Walk

Organization:

Atlantic Canada Opportunities Agency

Expected Results:

The Island Walk is expected to achieve the following project results:

-Enhance ISLA, the Island Walk’s AI-powered trail companion, with key upgrades such as multilingual support, a network of dynamic QR-enabled trail signs, and a digital passport to gamify and celebrate milestones along the route.
-Strengthen data collection through the installation of new trail counters, QR-linked surveys, and integration with Propulso, ensuring robust measurement of trail use and visitor demographics.
-Relaunch the Island Walk Passport program in both physical and digital formats to provide consistent milestone recognition and foster greater engagement with local operators.
-Install new branded signage at key locations, incorporating QR codes that link to maps, services, and interpretive content for an improved visitor experience.
-Develop and promote new itineraries to drive shoulder-season growth and equip operators with clear product frameworks for marketing.
-Deliver a refreshed strategic plan to define the Island Walk’s identity, governance structure, and growth objectives.

Location:

Charlottetown, Prince Edward Island, CA C1A 3V7

Reference Number:

276-2025-2026-Q3-00146

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

776301756

Recipient Type:

Not-for-profit organization or charity

Additional Information:

The assistance type is Non-Repayable Contribution. The total government funding is $100,000.00.

Recipient's Operating Name:

The Island Walk

Recipient's Legal Name:

Island Walk (PEI) Inc.

Program:

Innovative Communities Fund (ICF)