Grants and Contributions:

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Title:

Domestic Recovery Marketing Campaign

Agreement Number:

2122-CN-000114

Agreement Value:

$475,000.00

Agreement Date:

Dec 22, 2021 - Mar 31, 2023

Description:

Conduct a domestic marketing campaign to support the recovery of the visitor economy and attract more Canadians to visit the Northwest Territories.

Organization:

Canadian Northern Economic Development Agency

Expected Results:

As a result of this project, NWTT will be able to play an important role in ensuring that the tourism sector is able to recover from the impact of the pandemic and the related travel restrictions. The project will support the Northwest Territories tourism sector in better planning, marketing, re-aligning and developing new regional partnerships to better respond to the new business environment, challenges and opportunities arising from COVID-19.

Location:

YELLOWKNIFE, Northwest Territories, CA X1A2N5

Reference Number:

0780-2021-2022-Qrt4-0000030

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Type:

Not-for-profit organization or charity

Recipient's Operating Name:

NORTHWEST TERRITORIES TOURISM

Recipient's Legal Name:

NORTHWEST TERRITORIES TOURISM

Federal Riding Name:

Northwest Territories

Federal Riding Number:

61001

Program:

Inclusive Diversification and Economic Advancement in the North (IDEANorth)

Program Purpose:

Inclusive Diversification and Economic Advancement in the North (IDEANorth) makes foundational investments in economic infrastructure, sector development and capacity building to help position Northerners in the territories to take advantage of Canada's innovation economy. The IDEANorth program focuses on four priority areas: economic growth and sector development; business scale-up, productivity and innovation; small-scale economic infrastructure development; and foundational economic infrastructure.