Grants and Contributions:

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Title:

French-language Tourism Marketing Campaign

Agreement Number:

1920-CN-000041

Agreement Value:

$340,000.00

Agreement Date:

Jul 29, 2019 - Mar 31, 2020

Description:

The Association franco-yukonnaise (AFY) will implement a one-year project to develop and deliver a French-language tourism marketing campaign for Francophone markets, specifically the province of Quebec and targeted Francophone markets in Europe.

Organization:

Canadian Northern Economic Development Agency

Expected Results:

This marketing campaign will focus mainly on the Francophone market to expand and diversify Yukon’s tourism products. The AFY will work with the Government of Yukon’s marketing agency and its Tourism Yukon division to adapt the current “Yukon Now” project by customizing and translating material to target Francophone markets. The project will also include participation at select travel shows in Quebec and France, and collaboration with Cossette, the advertising agency for Tourism Yukon, to purchase advertising services and develop television and digital content for the Quebec market.

Location:

WHITEHORSE, Yukon, CA Y1A 2K1

Reference Number:

1920-CN-000041

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Type:

Not-for-profit organization or charity

Recipient's Operating Name:

3182 - ASSOCIATION FRANCO-YUKONNAISE

Recipient's Legal Name:

ASSOCIATION FRANCO-YUKONNAISE

Federal Riding Name:

Yukon

Federal Riding Number:

60001

Program:

Strategic Investments in Northern Economic Development

Program Purpose:

Strategic Investments in Northern Economic Development (SINED) is an economic development program that strengthens key economic sectors in Canada's three territories. It helps to drive economic growth and diversification; support capacity development; enhance economic infrastructure in the North; and, will help create jobs for Northerners. SINED is focused on four priorities: innovation, economic growth and diversification, capacity development and economic infrastructure.