Title:
Enhanced Tourism Research, Marketing and Market Development
Agreement Number:
2021-CN-000657
Agreement Value:
$2,746,601.00
Agreement Date:
Aug 1, 2020 - Mar 31, 2023
Description:
A three-year project to augment its core destination marketing activities in three key areas: research and strategy, increased domestic marketing and content development; and, modernization of web and digital platforms.
Organization:
Canadian Northern Economic Development Agency
Expected Results:
As a result of this project, NWTT will create one new full-time position to coordinate project
activities. It will also enhance its potential to reignite the significant growth that it had
experienced in the last few years prior to the impacts of COVID-19.
Location:
YELLOWKNIFE, Northwest Territories, CA X1A2N5
Reference Number:
0780-2020-2021-Qrt4-0000034
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Type:
Not-for-profit organization or charity
Recipient's Legal Name:
NORTHWEST TERRITORIES TOURISM
Federal Riding Name:
Northwest Territories
Federal Riding Number:
61001
Program:
Inclusive Diversification and Economic Advancement in the North (IDEANorth)
Program Purpose:
Inclusive Diversification and Economic Advancement in the North (IDEANorth) makes foundational investments in economic infrastructure, sector development and capacity building to help position Northerners in the territories to take advantage of Canada's innovation economy. The IDEANorth program focuses on four priority areas: economic growth and sector development; business scale-up, productivity and innovation; small-scale economic infrastructure development; and foundational economic infrastructure.