Grants and Contributions:
Title:
1000225
Agreement Number:
1000225
Agreement Value:
$486,965.00
Agreement Date:
Nov 1, 2021 - Feb 14, 2023
Description:
This project proposal aims to support local & regional economic development, while positioning tourism destinations & businesses as welcoming & inclusive places to visit. This project aims to support local/regional tourism destinations & businesses successfully enter & grow the LGBTQ2+ travel market. The primary objectives are to increase the number, & develop a sustainable network, of tourism businesses & communities that have market ready products & services that meet the demands and expectations of the LGBTQ2+ traveler. Further, the project aims to Increase Southern Ontario’s profile as a premier tourism destination for the LGBTQ2+ travel market and to increase the number of LGBTQ2+ visitors & subsequent tourism receipts. Finally, the project aims to contribute to the increase of tourism jobs for unemployed/underemployed people within the sector. Projected outcomes of this project include: 300 people trained & certified in LGBTQ2+ Inclusion; 20 market information workshops delivered; 6 destination audits completed; and, 250 businesses accredited in inclusivity tourism as outlined above. The main activities of the project include: outreach & industry consultation to engage local/regional stakeholders; the delivery of destination audits & assessments to identify products & services offered by the destination and identify what is needed to further develop & grow the market; conduct LGBTQ2+ travel market seminars and diversity & inclusion workshops to increase education & capacity building of the tourism industry. Also, an activity of this project is to review & recognize (accreditation) of those businesses & destinations that have clearly demonstrated inclusive policies & practices & meet set industry standards as trained through this project. The activities in this project are expected to drive greater LGBTQ2 travelers to the region, resulting in greater support for LGBTQ2+ owned & allied businesses.
Organization:
Federal Economic Development Agency for Southern Ontario
Expected Results:
To support tourism dependent areas in mitigating the economic impact of COVID-19 and prepare for a successful recovery.
Location:
TORONTO, Ontario, CA M5J 1V6
Reference Number:
062-2021-2022-Q4-00086
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
869112102
Recipient Type:
Not-for-profit organization or charity
Recipient's Operating Name:
CGLCC - Canada's LGBT+ Chamber of Commerce
Recipient's Legal Name:
CANADIAN GAY & LESBIAN CHAMBER OF COMMERCE
Federal Riding Name:
Spadina-Fort York
Federal Riding Number:
35101
Program:
Tourism Relief Fund (TRF)
Program Purpose:
Support tourism entities in improving their offerings and adapting to public health measures due to the impact of COVID-19.
Coverage:
To support tourism dependent areas in mitigating the economic impact of COVID-19 and prepare for a successful recovery.
NAICS Code:
813910