Grants and Contributions:

1000797

1000797

$500,000.00

Sep 27, 2021 - Jan 31, 2023

The objective of this project is to develop and launch the Trail Town project by March 31, 2023. The project will develop and enhance visitor information services, urban to rural product offerings, develop tour packages by season and promote tourism-dependent businesses. Specifically, the project will focus on 4 main activity areas. (1) Purchase and install way-finding signage in key locations of existing trail systems and develop self-guided maps and itineraries aimed at cyclists that elevates the visitor experience and encourages extended visits. (2) Develop and promote self-guided tours in conjunction with motorcycle and car clubs to encourage visits to regional assets. (3) Develop and promote digitized self-guided tours for regional assets, heritage sites and cultural attractions aimed at visitors and residents. (4) Coordinate with cities and municipalities within Waterloo Region to develop a comprehensive digitized map of all cycling, walking and hiking trails on a platform that includes hotels, restaurants, major attractions and gamefies use to include value-added incentives from local businesses. The project is anticipated to create 1 and maintain 2 jobs.

Federal Economic Development Agency for Southern Ontario

To support tourism dependent areas in mitigating the economic impact of COVID-19 and prepare for a successful recovery.

KITCHENER, Ontario, CA N2G 1H6

062-2021-2022-Q4-00122

Contribution

Grants and Contributions

846705416

Government

Explore Waterloo Region

WATERLOO REGIONAL TOURISM MARKETING CORPORATION

Kitchener Centre

35045

Tourism Relief Fund (TRF)

Support tourism entities in improving their offerings and adapting to public health measures due to the impact of COVID-19.

To support tourism dependent areas in mitigating the economic impact of COVID-19 and prepare for a successful recovery.

913910