Grants and Contributions:

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Title:
514671
Agreement Number:
514671
Agreement Value:
$3,403,034.00
Agreement Date:
Apr 1, 2022 - Dec 31, 2023
Description:
Modernize and digitize the Green Key accreditation program to promote sustainable business practices within the hotel sector and lever their adoption as a marketing tool internationally; engage with hotel industry stakeholders to develop a hotel workforce review and stakeholder action plan to support the industry's recovery and growth; and implement a hotel career marketing plan to attract and retain hotel workers.
Organization:
Innovation, Science and Economic Development Canada
Expected Results:

Tourism organizations/businesses will:

Location:
OTTAWA, Ontario, CA K1P5G4
Reference Number:
033-2022-2023-Q2-514671
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
133807263
Recipient Type:
Not-for-profit organization or charity
Additional Information:

2021/22 to 2023/24,

Amendment Date
Mar 29, 2023
Recipient's Operating Name:
HOTEL ASSOCIATION OF CANADA, INC.
Recipient's Legal Name:
HOTEL ASSOCIATION OF CANADA, INC.
Federal Riding Name:
Ottawa Centre
Federal Riding Number:
35075
Program:
Small Business and Entrepreneurship Development Program
Program Purpose:

To address national tourism priorities that are aligned with Canada's Federal Tourism Growth Strategy, driving economic growth and job creation across Canada. Themes identified in the Federal Growth Tourism Strategy include: Growing tourism in rural and remote communities; Boosting culinary and farm-to-table experiences; Encouraging winter and shoulder season tourism; Increasing Indigenous tourism; and inclusiveness, especially for the LGBTQ2 community. Considerations will be given to projects that advance sustainable development or equity and inclusion, such as those focusing on women, racialized communities, Indigenous people, people who identify as LGBTQ2, or persons living with disabilities.
This funding will provide the opportunity to leverage the reach and expertise of national tourism organizations to support pan-Canadian or multi-regional activities addressing challenges facing the tourism sector on its path to recovery. National Priorities Stream objectives include:
Destination development that focuses on unique products and experiences; Geographic and seasonal dispersion to focus on attractions across Canada throughout all seasons; Human resources and skills development; Digitalization; Sustainability; and Market development and export readiness.

NAICS Code:
913910
Amendments:
See Amendments