Grants and Contributions:

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Title:

A data-driven approach for rewards and marketing platform

Agreement Number:

926901

Agreement Value:

$71,970.00

Agreement Date:

Apr 1, 2019 - Mar 15, 2020

Description:

The project entails the architecture and implementation of Extract Transform Load (ETL) data pipelines to capture all data that is reaching Ackroo APIs, allow for the incremental data transformation to empower data manipulation based on customer or business segment or system data filtering criteria, and the loading of data into big data stores to unlock the future implementation of multiple data services that can consume these data sets. This enables Ackroo to morph from being a gift and rewards processing technology to offering data, business insights, and marketing products and services, and empowering the rewards engine to offer intelligent promotional and rewards campaigns to increase customer spending at the business.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Ottawa, Ontario, CA K2K 2A9

Reference Number:

172-2019-2020-Q1-926901

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

851092106

Recipient Type:

For-profit organization

Additional Information:

This agreement has been amended 1 time(s). The end date of this agreements has been modified by 166 days.

Amendment Date

Sep 18, 2019

Recipient's Legal Name:

Ackroo Canada Inc.

Federal Riding Name:

Kanata--Carleton

Federal Riding Number:

35041

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

522111

Amendments:

See Amendments