Grants and Contributions:
Title:
Digital Marketing Automation
Agreement Number:
931106
Agreement Value:
$165,000.00
Agreement Date:
Jul 8, 2019 - Sep 8, 2020
Description:
Digital marketing platform designed for networks, such as Franchisors, to help them orchestrate the digital marketing of a large number of franchisees who share the same business model, but in different geographic areas. The platform leverages the learning of an entire network, for the benefit of each franchisee and thus maximizes their performance. The platform will be able to serve a large number of franchisees thanks to the automation of the most manual tasks today. As part of this project, the firm will focus on automating the next 2 steps: - Online launch of digital advertising campaigns - Optimization of campaign performance.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
Montreal, Quebec, CA H2W 1Z5
Reference Number:
172-2019-2020-Q2-931106
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
803418664
Recipient Type:
For-profit organization
Recipient's Legal Name:
Agence Dialekta Inc.
Federal Riding Name:
Laurier--Sainte-Marie
Federal Riding Number:
24039
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
541899